I think the primary question you should ask yourself is why do you want to start a blog about your personal experiences in the first place.
Let’s look at it from different angles:
Do you just want to blog like maintaining a personal journal/diary?
If that’s your goal — blogging with no purpose except for the sole pleasure of writing — I believe Medium is possibly the best platform out there. It is very easy to use and manage. The interface is intuitive.
On Medium, you won’t have to spend a lot of your time understanding the technicalities of managing a blog. And this is what you want — not spend too much time on anything other than writing your blog post.
Recommended Read: Do you need to have strong writing skill for blogging?
Do you want to make money from your blog?
If you want to make money from blogging, understand that writing on your personal experiences won’t help you here.
As brutal as it may sound, nobody cares about you and your opinions.
There are literally millions of opinionated and experience-based blog posts out there, hanging with just tens of readers. If you start a similar blog, you will be joining the same line.
To make money from your blog, you need to pick a topic/niche that’s profitable.
You need to offer information that people are ready to pay for.
You need to share your expertise that delivers solutions to people’s problems and add value to their lives.
Take the example of any successful blogger out there, they are at the top because they bring real value to readers’ time and life.
So, take your time and pick a profitable topic first if you’re looking to make money from the blog.
Once you have the right topic, buy the domain, pick a good host, and use a good CMS. Stick to a simple theme for the starters.
Recommended Read: 21 Ways to Make Money From Your Blog
Do you want to become popular/influencer through your blog?
If you want to become an influencer, your primary focus should be on to build a brand reputation around yourself.
Of course, you would need to produce high-quality blog contents consistently. (Personal experiences would do just fine here — as long as they are connecting with your target audience).
But aside from the content itself, you need to focus on other aspects as well.
First, you would need a good looking website that puts you in front of the world. The prettier and creative the website is, better it will help your case.
Second, you need good social media following.
For this, you can invest in Paid advertisement to get more followers/likes quickly.
Also, you must be consistent in publishing contents on all major social media platforms. Remember, high engagement is the key.
Third, influencers are brand in themselves.
Meaning, your name is your brand.
You must be clear how you want to shape that brand. (Like, common examples include: a party-goer, inspiring, old-school writer, philosopher, traveler, and social worker.)
Know how you want to shape your personal brand and then craft blogging and social media strategies accordingly.
Hope this helps! :)
This post was originally published on “Spell Out Marketing — Insider” publication. Due to changes in the editorial policy and strategic direction, it has been removed from the said publication.